Behind the scenes of Starbucks' CEO transition

Starbucks' SVP of global comms Corey duBrowa outlines strategy behind last week's announcement of the coffee co.'s plan to move former Microsoft exec Kevin Johnson up to CEO as Howard Schultz becomes exec chairman.

by Steve Barrett
Incoming Starbucks CEO Kevin Johnson shares a coffee with his predecessor Howard Schultz
Incoming Starbucks CEO Kevin Johnson shares a coffee with his predecessor Howard Schultz

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?