Behind the scenes: Nando's, Jägermeister and Bulmers at Bestival 2016


Nando's, J├Ągermeister and Bulmers entertained festival-goers over with music and food-themed activations over four days at this year's Bestival, which took place on the Isle of Wight from 8-11 September.

Nando's activation, implemented by agency Pretty Green, saw a selection of the best artists deliver impromptu performances to the delight of unsuspecting festival goers on top of the Nando’s Cock o’ Van at the weekend. Sets included Krept & Konan, Kurupt FM, Artwork and Maribou State amongst others. The surprise showcase was part of Nando’s Rule the Roost programme, a summer of performances for chicken lovers across UK festivals.

Also over the weekend, Reeps One hosted Nando’s Music Exchange live at Bestival, which featured freestyle collaborations with today’s hottest musical talent including singer-songwriter Anne-Marie, South African artist Toya Delazy, rising grime star Elf Kid and the London Contemporary Voices. Nando’s Music Exchange harnesses the exchange of musical influences and cultures across the globe, inspiring emerging and established musicians to collaborate.

Jägermeister’s JägerHaus showcased its ‘Unearthed’ experience, which has been designed to reflect Jägermeister’s heritage, quality and belief that extraordinary experiences are worth discovering – to reflect the brand’s complex taste profile. The JägerHaus installation comprised four separate rooms that offered festival-goers an immersive experience, revealing secret rooms and passages, including Jägermeister’s ‘Hubertus Circle’, with expert bartenders manning the bars. The brand also hosed a new and improved VIP area, with bespoke cocktails being served as well as table service and showcased its Ice Cold Shot, Root56 and Black Spice serves. 

The Bulmers Colourena wrapped up the festival season with a bang at Bestival, implemented by agency RPM. Bringing its custom built colourful arena to the festival, Bulmers encouraged strangers and friends to go head to head in a whole host of colourful games including jelly wrestling, welly wanging, fruity dance offs and sumo wrestling, which reached a colourful festival climax twice a day with an epic powder paint fight. 

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