Behind the brand: Uber's experiential activity

Uber: latest activation featured a pool party
Uber: latest activation featured a pool party

Uber's experiential activity aims to bring a bit of magic to the city, with on-demand stunts core to its marketing success, says Rachael Pettit, marketing lead for UK and Ireland at the brand.

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Forgotten Password?

Having trouble signing in?

Refer to our Frequently Asked Questions. If you still require assistance, please contact Customer Support at

Don't have an account?

Register for free today to be eligible for email bulletins and further access to articles.

Register Now


Click here to become a subscriber today

If you have recently become a subscriber, please follow the link below to obtain your user login and password

Activate subscription 


The latest work, news, advice, comment and analysis, sent to you every day

register free