What can behavioural science tell advertisers?

Harvard lecturer Beth Altringer on why brands should care about desirability

We ask Beth Altringer, Lecturer on Innovation and Design at Harvard University, about behavioural science in advertising and why brands should care about desirability.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free