Beefeater launches Spotify-enabled interactive musical map of London

Beefeater: new limited edition gin bottle promoting London Sounds interactive map
Beefeater: new limited edition gin bottle promoting London Sounds interactive map

Beefeater has launched an interactive map of London that allows users to click on locations to see and hear their associations with music spanning rock, punk, jazz, pop and electronica from the last century.

The gin brand has created the Beefeater London Sounds map, available via its website, which includes snippets of tracks, links to full tracks via Spotify, videos and interviews.

Beefeater London Sounds

Each location is denoted by a pin, which users click for further information. Consumers can also select the music genres that they would like to listen to, generating a customised Spotify playlist.

The map’s launch coincides with limited edition packaging carrying the campaign’s branding; while the Beefeater London Sounds platform will be promoted by a series of global events and ads.

Client: J C Iglesias, global brand director for Beefeater, Pernod Ricard

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free