'Beauty For More To See' for the Tennessee Department of Tourist Development by VML

Fall foliage travel is a billion-dollar industry in America. And while Tennessee has some of the most beautiful fall scenery in the country, every other state is making the same claim. So how does Tennessee stand out? There are roughly 280 million people in the world who are red-green color deficient, which means they’ve never truly seen what fall looks like. One in 12 American men—including Today’s Matt Lauer—experiences some form of color blindness, a condition that affects nearly five percent of American women, too. VML created the first scenic viewers outfitted with specialty lenses designed to help alleviate red-green color blindness so that people who have never seen the true colors of fall, can experience them for the first time.

Credits

Agency
VML
Global Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Group Creative Director
Creative Director
Group Creative Director
Creative Director
Art Director
Associate Copywriter
Account Director
Channel Director, Public Relations
Channel Director
Sr. Channel Manager
Channel Manager
Lead Technologist
Executive Producer
Director, Data Analytics
Sr. Channel Manager
Tennessee Department of Tourist Development
Commissioner, Tennessee Tourism
Assistant Commissioner, Marketing
Director of Marketing
Public Relations Director
Digital Marketing Manager
Public Relations Media Manager
Public Relations Media Specialist
Plan A Films
Director
Editor