Beats by Dre takes over London landmarks with Anthony Joshua projections

Beats by Dre, the headphones and speakers brand, projected images of Anthony Joshua across County Hall ahead of his boxing match against Joseph Parker on Saturday.

The work, created in-house by Beats by Dre, included a range of images, lighting up the London Eye and adding music to the projection show.

Havas Media UK worked with Ad City and Projection Artworks to stage the activation. The film was directed by Crown & Owls through Iconoclast London. It was part of Beats by Dre’s "Above the noise" campaign.

The match saw Joshua beat Parker in Cardiff on Saturday night to become the unified champion, holding the WBA, IBF and WBO belts.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free