Beats by Dre takes over London landmarks with Anthony Joshua projections

Beats by Dre, the headphones and speakers brand, projected images of Anthony Joshua across County Hall ahead of his boxing match against Joseph Parker on Saturday.

The work, created in-house by Beats by Dre, included a range of images, lighting up the London Eye and adding music to the projection show.

Havas Media UK worked with Ad City and Projection Artworks to stage the activation. The film was directed by Crown & Owls through Iconoclast London. It was part of Beats by Dre’s "Above the noise" campaign.

The match saw Joshua beat Parker in Cardiff on Saturday night to become the unified champion, holding the WBA, IBF and WBO belts.

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