BBH releases new ad for LG Electronics

Bartle Bogle Hegarty has created a winter-style wonderland created from laundry in a new spot for LG Electronics.

The ad, for the company's new steam washer, forms part of a global marketing strategy including TV, print and online promotion.

It is the company's first ad for its electrical appliances in more than five years.

Shot in Shanghai, the ad is aimed at demonstrating the power of steam cleaning and features a white world made entirely from fabric.

A steam train minimises creases as it travels along train tracks which run across a shirt. ?The TV advertisement will run across terrestrial and digital channels.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free