BBDO and OMD scoop global Bacardi task

Bacardi: consolidation
Bacardi: consolidation

Bacardi is consolidating its global advertising, media and digital work into BBDO and OMD.

BBDO will be responsible for strategy and advertising on Bacardi’s major brands, while OMD will oversee media planning and buying across traditional, social and digital platforms.

The account is worth $175 million (£118.6 million) a year and comprises the Bacardi, Martini, Bombay Sapphire, Dewar’s, Grey Goose, William Lawson’s, Cazadores and St Germain brands.

BETC London was the incumbent on the global Bacardi ad account, while ZenithOptimedia and Mindshare worked on media.

Michael Dolan, the chief executive of Bacardi, said: "Choosing BBDO and OMD is based on their proven ability to deliver against similar goals for other multinational clients."

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