BBDO NY nets American Family Insurance business

American Insurance, "Long Live Dreams."
American Insurance, "Long Live Dreams."

Insurance provider's media spend reportedly worth $150 million

American Family Insurance has named BBDO New York its creative agency of record, following a two-month pitch.

BBDO New York beat Grey to win the business in the rapid pitch. The agency will be responsible for creative and strategic duties for the insurance brand, which reportedly spends $150 million in media annually.

Ogilvy & Mather Chicago was the incumbent on the account but had to relinquish the business due to a conflict with Nationwide insurance.

"Over the last three years, American Family Insurance has sparked a rich conversation with the nation around the power and purpose behind having and pursuing dreams and how we help our customers to achieve their dreams," said Telisa Yancy, American Family’s vice president of marketing, in a statement.

"We believe BBDO NY will play a significant role in helping us to continue to change the mindset of consumers about insurance."


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