Drop what you're doing right now and Google "woman." Do you see that, under the list of definitions? It reads: "A female paid to clean someone's house and carry out general domestic duties." But the guys over at BBDO New York found worse. They came across dictionary platforms which use the words "servant," "mistress" and "prostitute." No joke (BTW, you're in 2018). So the agency has launched a petition to rectify this. The campaign's called "#ItsTimeToRedefine," and it's long overdue.
Chief Creative Officer, BBDO Worldwide
Chief Creative Officer, BBDO New York
Production Services Director