BBDO launches petition to change wildly offensive definitions of 'woman'

Drop what you're doing right now and Google "woman." Do you see that, under the list of definitions? It reads: "A female paid to clean someone's house and carry out general domestic duties." But the guys over at BBDO New York found worse. They came across dictionary platforms which use the words "servant," "mistress" and "prostitute." No joke (BTW, you're in 2018). So the agency has launched a petition to rectify this. The campaign's called "#ItsTimeToRedefine," and it's long overdue. 

Credits

Agency
Chief Creative Officer, BBDO Worldwide
Chief Creative Officer, BBDO New York
Art Director
Art Director
Copy Writer
Influencer Manager
Production Services Director
Account Executive
Communications Associate
Production Company
Executive Producer
Studio Producer
Director of Photography
Line Producer
Director
Editing House
EG
Editor
Producer

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