BBDO Guerrero re-creates Philippines massacre on behalf of journalists

National Union of Journalists of the Philippines, #KeepTheStoryAlive, BBDO Guerrero.
National Union of Journalists of the Philippines, #KeepTheStoryAlive, BBDO Guerrero.

Five years after the Maguindanao massacre , the haunting campaign is designed to #KeepTheStoryAlive

QUEZON CITY, PHILIPPINES — A haunting installation of newspaper-clad “bodies” recently re-created the scene of a politically motivated mass murder to ask the public to “#KeepTheStoryAlive.”

Commissioned by the National Union of Journalists of the Philippines, BBDO built a sculptural installation commemorating the five-year anniversary of the 2009 Maguindanao massacre, where 58 people, including 34 journalists, were murdered and buried in a mass grave. To date, 84 suspects remain at large, four witnesses have been murdered, and no one has been convicted. The media is banned from covering the trial, according to BBDO Guerrero.

Held in Quezon City on Nov. 23 (the date of the massacre), the installation drew attention from members of the local and foreign press, representatives of the National Union of Journalists of the Philippines and the International Federation of Journalists, as well as family members of the massacre victims. The hashtag #keepthestoryalive gathered reactions.

"Recent events have brought home just how serious this issue has become,” said David Guerrero, chairman and chief creative officer, BBDO Guerrero. “And for the NUJP, the need to defend press freedom from violent attacks on journalists has never been more urgent. We are proud to be able to help them in any way we can.”

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