BBC reshuffle leaves marketers excluded from leadership team

Philip Almond: BBC marketing boss dropped from the executive team
Philip Almond: BBC marketing boss dropped from the executive team

A BBC shake-up means the broadcaster's chief marketing officer, Philip Almond, no longer has a place on its executive team.

Almond remains in his post, but the reshuffle means the executiive team has been severely reduced.

Under the new structure, Almond will report into new deputy director general Anne Bulford and will "still attend the meetings when necessary", a spokeswoman told Campaign.

Asked whether the changes will lead to marketing budget cuts, she added: "Marketing is an important part to our business.

"There are still tough financial challenges ahead, but the progress we’ve made will help us create a BBC fit for the digital age which continues to act as a creative beacon to the world."

Bulford was formerly the BBC's managing director for finance and operations. 

The reshuffle means the executive team has been chopped from 16 to 11 members of staff, as the corporation looks to reduce headcount and make savings.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free