BBC and rapper Ms Banks create empowerment anthem for Women's World Cup

BBC: Ms Banks
BBC: Ms Banks

Campaign shines spotlight on women's sport.

The BBC has launched a trailer for the 2019 Fifa Women’s World Cup featuring south London rapper Ms Banks, as it champions the next generation of female athletes. 

The work is part of the BBC’s "Change the game" campaign, which will shine a spotlight on women’s sport this summer. In the film, footballers from the UK and beyond showcase their skills, athleticism and personalities.

Ms Banks, who has toured with artists including Nicki Minaj and Little Mix, created a song to inspire the next generation of women. It is a rework of the 2005 track Remember the Name and includes lines such as "In history her name she writes" and "Busting down all the doors we ain’t even putting the keys in". 

The campaign was created by Nathalie Gordon and Ralf Haley, and directed by Georgia Hudson through Park Pictures.

James Parry, head of marketing, sport and events, at the BBC, said: "Ms Banks brought her own unique style to the project, creating a track that we think encapsulates everything that is so exciting about this summer’s women’s World Cup. Having recently launched our 'Change the game' campaign, we are proud that this summer the BBC will be showing more women’s sport than ever before – a feeling we think this track reflects perfectly." 

The BBC will be showing more women’s sport on its platforms, including all 52 matches from the Women’s World Cup, across BBC One, Two, Four, Red Button, iPlayer and BBC Sport online.

Ms Banks added: "Working in a male-dominated industry myself, I can understand and appreciate some of what it must be like for women in sport and so I felt very passionate and eager to get involved with the campaign. Sport can unify people all over the world, so this summer especially we have an opportunity to come together to support and empower these incredible women."

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