LONDON — The BBC has released a three-minute film featuring 27 musicians including Brian Wilson, Elton John and Stevie Wonder to launch the BBC Music brand.
The spot, created by Karmarama, has been in the making for two years. Singers including Kylie, Chris Martin and Dave Grohl perform a reworked version of the Beach Boys’ "God Only Knows." The track will be released as a single, with proceeds going to the charity BBC Children in Need.
The film promotes the role the BBC plays in the world of music, not just as a broadcaster but also as a curator of music and nurturer of new and diverse talent.