BBC launches social iPlayer

The latest iPlayer allows user to connect their experience with friends
The latest iPlayer allows user to connect their experience with friends

BBC has launched its new look iPlayer, which allows users to link the platform to their social networks.

Last Friday, James Hewines, head of BBC iPlayer posted on the BBC blog that the "theme" of the forthcoming changes was "personalisation", with new capabilities which register the user’s tastes and connects it with their friends.

Other key features on the iPlayer include separating TV from radio and reducing the number of modules on the BBC iPlayer homepage.

The changes are part of the BBC’s ongoing plan to enhance user experience on the site. Until now, changes have been focused on making the interface as simple as possible to use.

"While social networks are now a well established phenomenon, socially enhanced TV and radio are not," said Hewiness. "It's early days yet, but we are pretty sure that this is going to be an important facility in the near future."

Usage of the beta version of the iPlayer has grown to 8% and 18,000 signed up for the social features and linked BBC iPlayer to their Twitter or Facebook profile, according to the blog.

BBC iPlayer which launched in December 2007 claims to attract 5 million visitors per week.

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