BBC Good Food Shows secure Great British Bake Off rights

A British Bake Off area will be at the shows
A British Bake Off area will be at the shows

BBC Haymarket Exhibitions has secured exclusive rights to integrate The Great British Bake Off into its portfolio of BBC Good Food Shows.

The collaboration with rights-holder Love Productions will see The Great British Bake Off Village appear at BBC Good Food Show Summer at the NEC in Birmingham from 12-16 June.

The arena dedicated to all things baking will then appear at the SECC Glasgow from 18-20 October for the Scotland Good Food Show, before heading to London from 15-17 November and then returning to Birmingham from 27 November to 1 December.

Laura Biggs, managing director of BBC Good Food Shows said: "We know our audience love baking and with this brand new content, we are aiming to deliver exactly what our visitors want to see. The UK home baking market is worth £1.7bn and rose by 59% between 2007 and 2012 so this is a perfect time to be working with Love Productions to deliver the Great British Bake Off shows."

Discussions, which led to the collaboration between Love Productions and BBC Haymarket, began after last year’s Winter Good Food Show in Scotland, which featured finalists and winners from the television series on stage alongside presenters Paul Hollywood and Mary Berry.

Love Productions creative director Richard McKerrow said: "After seeing the fantastic way in which BBC Haymarket brought The Great British Bake Off to life in Scotland we know we have the best partner on board to develop our live content further."

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