BBC "Don't quit" by BBC Creative

The BBC's moving film encourages people to keep going during the coronavirus crisis.

It features a montage of real-life footage from the first few weeks of lockdown, such as empty supermarket shelves and deserted streets, as well as more uplifting moments such as the "Clap for our NHS carers" initiative and the construction of the NHS Nightingale hospitals. A poem by Edgar Guest, "Don’t quit," is read by actor Idris Elba. The spot ends with a powerful reminder: despite the hardships we face now, "we must not quit" and "together, we’ll get through".

The work was created by Matt Pam and Simon Hipwell, and directed by Dan Emmerson through Somesuch.