BBC Creative has hired Becca Pottinger as creative director.
Reporting to executive creative director Laurent Simon, Pottinger is tasked with overseeing creative work for BBC iPlayer and developing new ways to bring diverse audiences to the platform. She will also lead projects for other programmes and services across TV, radio and digital.
Pottinger was previously a senior creative at Droga5 New York for two years, working on accounts such as Under Armour and Prudential. She also spent more than three years at Wieden & Kennedy London, creating campaigns for brands including Lurpak, Nike, Honda and Three Mobile.
Simon said: "Our goal is to produce the world’s best marketing for the world’s greatest broadcaster. To do this, we need the best creatives. Becca is a gem of a creative leader and I can’t wait to see her thrive in her new role."
Last year, Simon’s partner Aidan McClure left BBC Creative to join Wonderhood Studios. Following his departure, BBC’s in-house agency is also recruiting a deputy executive creative director to work with Simon.