All Bar One partners with Pimm's for Wimbledon

Theme Traders will convert All Bar One for Wimbledon this year
Theme Traders will convert All Bar One for Wimbledon this year

All Bar One Wimbledon is working with Pimm's and production agency Theme Traders to create a tennis-themed Pimm's Paradise for The Championships, Wimbledon 2015.

For the duration of the tennis tournament, which kicks off on 29 June and runs until 12 July, All Bar Wimble One will offer visitors the chance to chill out in the bar's Pimm's Paradise garden, which will be decked out in red and white candy stripes, bunting, white picket fencing and boxed planters of fresh mint. 

To celebrate Pimms’ newly-launched special edition strawberry and mint drink, the bar will be serving a new cocktail for the two-week period, which will be made with Prosecco, strawberry and fresh mint. 

Design and production agency Theme Traders will be crafting the outside of the bar.

Angela McNeill, All Bar One’s marketing manager, said: "We’re thrilled to be getting in the Wimbledon spirit. Whether meeting up with friends, or catching up on the matches, we’ve served up one of the best spots, outside of The All England Club, to watch the tournament.

"It’s been a pleasure working with Theme Traders and Pimm’s, who have put together an exceptionally creative brief to offer a truly memorable exterior and guest experience." 

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