Banks's Beer transforms disused building into an Advent calendar

of

Banks's Beer, the Marston's-owned brand, is turning a disused building into a giant Advent calendar.

Each of the 25 windows will feature Christmas-themed graffiti design and commentary, revealing "the things we’re all thinking, but don’t dare to say".

"Tells Christmas like it is" will be in Wolverhampton, the home of Marston’s, and aims to engage a younger audience. It has been created by Martin Gillan at Big Al’s Creative Emporium.

Gaynor Green, marketing manager at Marston’s, said: "While Banks’s remains proud of its rich heritage, our focus has been to give the brand a new lease of life by appealing to a fresh audience.

"Throughout the past year, the ‘Tells it like it is’ campaign has gone from strength to strength in capturing the brand’s modern and ambitious stance, and this latest instalment takes the idea to new heights."

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free