Baileys pop-up encourages people to pimp their drink

Baileys, the Diageo-owned Irish liqueur, is encouraging people to indulge over the festive period at its pop-up bar.

The Baileys Treat Stop features an Alpine-themed snug area, as well as a bar serving Baileys Original Irish Cream, Baileys Pumpkin Spice and Baileys Chocolate Luxe hot drinks. Guests can work with the bar staff to customise their drinks with sprinkles, treats and glitter.

There will also be workshops and an "exclusive Baileys cocktail-style desert designed by well-known food and drink creators".

Baileys has worked with RPM and The Treat Collective to deliver the pop-up, which is in Covent Garden from 4 to 17 December.

Joanna Andrews, Baileys senior brand manager, said: "Baileys Treat Stop is a Baileys fantasyland for fun loving grown-ups looking to treat up their pre-Christmas shopping trip, for imaginative Baileys fans who fancy flexing their creative cocktail creation skills or for friends just looking for the ultimate festive, indulgent retreat."

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