Baby athletes must forge their own destinies in Nike spot

W+K Portland has Bobby Cannavale lay a heavy burden on little LeBron and Serena

Infant versions of sports superstars get a rousing "changing room" speech from "Vinyl" actor Bobby Cannavale in the latest ad in Nike’s "Unlimited" campaign. It’s a dark and stormy night as Cannavale delivers his inspirational words to newborns Neymar Jr., Serena Williams, LeBron James, Mo Farah and Zhou Qi. The 60-second spot from Wieden + Kennedy Portland is running online, and Nike is sharing it on the brand’s social-media channels as well. The spot was directed by Damien Chazelle, whose indie film "Whiplash" was nominated for five Academy Awards.