Coinciding with the brand’s ‘win a day everyone will love’ on-pack promotion, shoppers will have a chance to win their ultimate day out by drawing it onto a two-metre high virtual slice of Nutella covered toast. There will be ten bespoke days out to be won, each worth £3,000.
A touch-screen display, brand ambassadors and sampling units will be used to engage shoppers throughout the day.
Competition entries will be uploaded directly onto the Nutella website and 17,000 15g product samples will be given out to shoppers.
Kevin Exley, B Street creative partner, said: "The novel mechanic is attracting thousands of on-pack entries. We’re looking forward to launching this key part of our campaign to bring it to life with shoppers."
Consumers are also being encouraged to virtually draw their ideal day in Nutella via the brand’s website and Facebook page, both of which have been created by B Street London.
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