Axe/Lynx "not just a pretty hairstyle" by Ponce

Axe/Lynx's new "find your magic" campaign, which seeks to appeal to men who do not fit traditional notions of machismo, continues with a musical spot about the Unilever brand's hair products.

Ponce created the ad, which attempts to alleviate the fear among some men that putting too much effort into a hairstyle will make them seem vain. The spot shows men performing mundane tasks (frying an egg, folding sheets) as women look on in admiration, and features a song about being more than just a hairstyle, sung to the tune of James Blunt’s You’re Beautiful.