Axa seeks UK advertising agency

Axa works with Kitcatt Nohr
Axa works with Kitcatt Nohr

Axa, the insurance and pensions company, is speaking to agencies about its UK advertising account.

Kitcatt Nohr has worked with Axa since 2013, when it picked up the brand’s digital and social media business. The Publicis Groupe-owned agency has since extended its remit to include advertising and CRM.

Last year, Kitcatt Nohr created a brand platform for Axa that focused on stories from real people. The campaign incorporated TV, out-of-home, press and digital activity. 

In 2014, Axa sponsored Channel 4’s Stand Up To Cancer programmes with idents featuring time-lapse photography, also created by Kitcatt Nohr.

Fallon won Axa’s £26 million creative account in 2011 after a closed pitch involving only Publicis Groupe agencies, but the relationship ended two years later. 

Publicis Worldwide handles Axa’s global advertising. Publicis Paris created a campaign at the end of last year that featured a tentacled monster attacking a man’s car – but all was well because he had Axa insurance. 

Havas Media oversees media planning and buying for the brand. The shop won the account in 2009, when it was worth £37 million.  

A spokeswoman for Axa declined to comment when contacted by Campaign

Kitcatt Nohr did not comment.

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