Axa France "crazy driver on market day" by Publicis Conseil

Axa France has released an ad on YouTube to promote the fact that it rewards good drivers. The minute-long spot is filmed in a small town. Real passers-by look aghast when an old lady repeatedly crashes her car before driving into a stall next to a banner for Axa insurance, revealing the stunt. The ad, by Publicis Conseil, was directed by Cecilia Verheyden.