Avon remakes Gloria Gaynor's "I Will Survive" into "I'm a Boss"

The beauty brand injects even more female empowerment into the original anthem

"This is Boss Life," a new campaign from Avon and Terri & Sandy, is meant to capture the financial freedom and flexibility the beauty company provides its representatives. Along with print and radio ads, Avon has created a spot set to the tune of "I Will Survive," with tweaked lyrics. In the one-minute ad, women appear as stiff figures, filing papers at their office jobs. Then, as a woman sings, "I should have broken free, if I’d known for just one second I could be the boss of me," the workers break out into dance and celebrate their new-found independence as Avon sales reps. The spot will air on TV and will be shared on social.

Credits

Executive Creative Directors
Creative Director
Account Director
Account Executive
TV/Content Producer
Director
Production
Executive Music Producer
Music House
Hair Stylist
Choreographer
Lead Talent
Print Producer
Photographer
Producer

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