Avon "#MorningFace" by VCCP Kin

We've all been there. That first glimpse of your face in the mirror in the morning can often be a distressing sight.

To help, Avon has launched the True range, billed as time-saving, quality and long-lasting make-up. The accompanying ads feature "real" women trying out the products.

The "Say bye to #MorningFace" campaign will run from 8-28 September on TV, online and video-on-demand, supported by PR and digital.