Avocados from Mexico is returning to the Super Bowl this year with 60-second spot from GSD&M set in an intergalactic museum featuring pop culture artifacts, including actor Scott Baio.
In the commercial, scheduled to air in the first quarter, a tour guide leads a colorful group of aliens through the "Museum of Earthly Wonders." Items on display include the "Cube of Rubik," unsolvable by tiny human brains, an airplane, described as a "21st century torture device," the famous white and gold internet dress that caused "a civil war," emojis, and "most amazing of all," Avocados from Mexico. The guide offers the guests the opportunity to feed guacamole to the glass-encased actor.
A social media effort using the hashtag #AvosInSpace encourages viewers to help the kidnapped actor get back home.
The "Bounty of Earth" commercial marks the avocado brand’s second Super Bowl appearance. Avocados from Mexico made its game-day debut last year with a humorous commercial about the "First Draft Ever." In the ad, the brand was announced the winner of a prehistoric football styled-draft by former NFL stars Doug Flutie and Jerry Rice.
Campaign credits
Agency: GSD&M
Chief Creative Officer: Jay Russell
President: Marianne Malina
Group Creative Director: Tom Hamling
Group Creative Director: Tim Eger
ACD/Copy: Leigh Browne, Barrett Michael
ACD/AD: Jon Williamson
Director of Production: Jack Epsteen
Account Director: Sabia Siddiq
Account Supervisor: Brett Meldrum
Director of Business Affairs: Lindsay Wakabayashi
Chief Strategist: Andrew Teagle
Strategy Director: Jennifer Billiot
Project Manager: Alicia Ross
Production Company: O Positive
Director: David Shane
Director of Photography: Joe Zizzo
Executive Producer: Ralph Laucella & Marc Grill
Line Producer: Ken Licata
Editorial: Mackcut
Editor: Gavin Cutler
Assistant Editor: Pamela Petruski
Producer: Sasha Hirschfeld
Sound Design: Mackcut
Sound Designer: Sam Shaffer
Visual Effects: The Mill
Executive Producer: Melanie Wickham
Producer: Rachael Trillo
Shoot Supervisor: Antoine Douadi
Production Coordinator: Casey Sincic
2D Lead Artist: Antoine Douadi
3D Lead Artist: Andres Eguiguren
2D Artists: Jeff Butler, Keith Sullivan
3D Artists: Laurent Giaume, Tim Kim, Seon Crawford, Nick Couret-Chailloux
Matte Painting: Emma Taylor
Color: The Mill
Executive Producer, Color: Dee Allen
Color Producer: Natalie Westerfield
Color Coordinator: Evan Bauer
Colorurist: Josh Bohoskey
Mix: Sound Lounge
Mixer: Tom Jucarone
