Sr. Account Executive
Car rental company promotes app for golf fans
PGA golfer Steve Stricker gets unsoliticed advice in three ads by Leo Burnett Business for car rental company Avis.
In each video, a guy tries to help Stricker, Avis' Brand Ambassador, with his game. Their motive: They've chosen him on their roster for the PGA fantasy golf championship.
The car-rental company is sponsoring an app for iOS and Android allowing golf fans to compete by crafting their fantasy roster.
The ads will air on NBC, CBS and the Golf Channel, supported by banners on digital properties.
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