Avis sponsors PGA fantasy app

Avis brand ambassador Steve Stricker.
Avis brand ambassador Steve Stricker.

Car rental company promotes app for golf fans

PGA golfer Steve Stricker gets unsoliticed advice in three ads by Leo Burnett Business for car rental company Avis.

In each video, a guy tries to help Stricker, Avis' Brand Ambassador, with his game. Their motive: They've chosen him on their roster for the PGA fantasy golf championship.

The car-rental company is sponsoring an app for iOS and Android allowing golf fans to compete by crafting their fantasy roster.

The ads will air on NBC, CBS and the Golf Channel, supported by banners on digital properties.

Campaign credits

Client: Avis
Agency: Leo Burnett Business
Creative Director: Gene Campanelli
Creative Director: Peter Powell
Art Director: EJ Lee
Copywriter: Noel Nickol
Producer: Jeremy Fox
Production Company: Biscuit Filmworks
Account Director: Emily Castelli
Sr. Account Executive: Alex Vetrano
Director: Mike Maguire
Music Co: N/A
Editor: Jeff Ferruzzo / Arcade Edit
Post/FX: The Mill

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