Previously a marketing manager at BSkyB, McLaren will join the company’s UK office and will be responsible for the growth and development of several clients including Npower, Align Technology and Porsche. He has also been tasked to seek out opportunities with potential new clients.
McLaren started off in brand marketing at Scottish Courage in his home city of Edinburgh, before working with agencies DraftFCB, Dynamo, Billington Cartmell and OgilvyAction.
He has produced integrated and experiential campaigns for such brands as Heineken, Nestlé, Panasonic, Mazda, Vodafone, Cancer Research UK, John Frieda and Visit Scotland.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.Follow @samedwardsevent