Today (15 August) sampling activity begins in London's Tottenham Court Road, and tomorrow the Russian character that features in Zeo's TV advert will arrive on her horse donning her trademark Zeo flag, fur coat and hat in a promotional stunt.
As part of its ongoing campaign, which started at Westfield shopping centre in White City and moves to Westfield Stratford on 23 August, Avantgarde has also created a Zeo bar that offers shoppers a chance to try the drink and, if they wish, have a complimentary OPI manicure in one of the three Zeo colours.
Stuart Bradbury, managing director at Avantgarde, said: "We are excited to be involved in the launch of such an innovative new product. There was definitely a gap in the soft drinks market and Zeo is undoubtedly going to fill it."
The activity will continue in the run-up to Christmas.
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