Australian snack brand promotes big flavor with 'mini soap opera'

Comical video collages cooked up by Ikon Communications

AUSTRALIA — Windsor's, a new brand of potato chips (or "crisps," if you prefer) from Australia’s Snack Brands, is hitting the market here with an eye-catching video series courtesy of Ikon Communications.

The four-episode online "micro soap opera" series includes social and cinema components as well as a partnership with Australian supermarket chain Woolworths that includes TV and in-store radio.

According to Mark Fryday, marketing director, Snack Brands: "The campaign deliberately sets a new course for the premium chip category, one that is bold and stands out from the pack, reflective of the unique and distinctive attributes of our new Windsor’s range."

Campaign credits

Client: Snack Brands
Agency: Ikon Group Sydney
Production House: Precint

This article first appeared on

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