AUSTRALIA — Windsor's, a new brand of potato chips (or "crisps," if you prefer) from Australia’s Snack Brands, is hitting the market here with an eye-catching video series courtesy of Ikon Communications.
The four-episode online "micro soap opera" series includes social and cinema components as well as a partnership with Australian supermarket chain Woolworths that includes TV and in-store radio.
According to Mark Fryday, marketing director, Snack Brands: "The campaign deliberately sets a new course for the premium chip category, one that is bold and stands out from the pack, reflective of the unique and distinctive attributes of our new Windsor’s range."
Client: Snack Brands
Agency: Ikon Group Sydney
Production House: Precint
This article first appeared on campaignasia.com.