MELBOURNE, AUSTRALIA — A campaign for a charitable contest is making an unusual promise: Winners of the top prize, a week volunteering in a soup kitchen, will be happier than the second- and third-place winners who walk away with new televisions and vacation packages.
Created by Cummins&Partners, an online video and website invite people to enter the Father Bob Maguire Foundation's 'Win happiness' contest. To enter, people must make a donation to the foundation, which feeds 1,000 people per week but would like to feed 10,000.
"Too often people try to get happier via the superficial things in life; the money you earn, the clothes you wear or the car that you drive," Father Bob Maguire said in a statement. "Although economically sound, I believe we, as a nation can find a deeper and longer lasting happiness via an alternative route. We want to prove to people that giving to others, that helping others out—is actually the best way to make yourself happier. This is well supported by both common sense and science."
This article first appeared on campaignasia.com.