Audi shortlists agencies for ad review

Audi: shortlisted three agencies along with BBH
Audi: shortlisted three agencies along with BBH

Mother and MullenLowe were shortlisted but declined to pitch.

Bartle Bogle Hegarty London will battle it out against Engine, M&C Saatchi and VCCP to keep hold of the Audi creative account.

The marque held chemistry meetings last month with these agencies, as well as Brothers and Sisters, Mother and MullenLowe London. Mother and MullenLowe were shortlisted but declined to pitch. Brothers and Sisters did not get through to the shortlist stage.

Campaign understands that Engine, M&C Saatchi and VCCP test-drove Audi cars today (8 May) at a racetrack in Northamptonshire.

Audi had also approached Leo Burnett London, Lucky Generals, Ogilvy, Saatchi & Saatchi London and VMLY&R about the review, but they declined to take part.

The brand called a review earlier this year, putting 37-year incumbent BBH on alert.

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