Audi "Let it go" by 72andSunny Amsterdam

Audi enlists Game of Thrones star Maisie Williams for its latest Super Bowl campaign.

The ad sees Williiams get behind the wheel of the brand’s e-tron Sportback before quickly getting caught in a traffic jam. "Today’s high temperature is eight degrees above normal," a radio reports, prompting the actress to perform a rendition of Let It Go from Frozen as she switches lanes towards a "more sustainable future". This is believed to be the first commercial use of the popular Disney track since Frozen was released in 2013.

This marks 72andSunny Amsterdam’s first work for the brand since winning the global account last year. In addition to the US, the spot will air on TV and social media in the UK, Germany, France, Italy, Spain and China. It was directed by François Rousselet through Anorak.