More attention for ‘Vax That Thang Up,’ not all of it positive

The award-winning rap reprise should be a lesson for all creatives 'in how you lean into stereotypes,' warns one senior Black creative.

by Marc Iskowitz

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in


  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?