Atlanta gets a helping hand from popular Instagram page

Butter.ATL, one of Atlanta's most influential voices, has launched a fundraising campaign to help those impacted by COVID-19.

Atlanta is getting a dose of southern hospitality to deal with COVID-19.

The city in Georgia, which has emerged as a hotspot for the disease, is in danger of running out of hospital beds for coronavirus patients, according to Atlanta Mayor Keisha Lance Bottoms.

To help stem the tide of the virus, Butter (Butter.ATL on Instagram), Atlanta’s unofficial culture platform via Twitter, Facebook, and IG stories, has launched its "14 Ways in 14 Days" local fundraising campaign in alignment with Atlanta's newly announced 14-day shelter in place mandate.

View this post on Instagram

The commute to take yo ass home is very short today. #StayHome

A post shared by Butter.ATL (@butter.atl) on

For 14 days, Butter will be spotlighting one Atlanta-based non-profit a day, with each organization addressing a specific local need arising as a result of the COVID-19 outbreak.

This includes everything from childcare issues to food insecurity, as well as good old fashioned PSA’s (in true Atlanta style of course):

But Butter isn’t your grandma’s social feed, as it employs cultural wit, sharp observation humor, and relevant celebrity backing to spread its message about both COVID-19 prevention and how to donate to those who can help, in a way that is accessible to its target audience.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free