AT&T drives a point home in latest in 'It Can Wait' campaign

PSA shows the violent consequences of mobile device distractions while driving

Seventy percent of Americans admit to texting, emailing or even surfing the web while driving. It has deadly consequences and BBDO and AT&T want you to now this in a powerful video called "Close to Home."


The web film features six characters who go about their daily routine. A young boy rides through suburbia, a woman takes her daughter on an errand, a man buys a lotto ticket, and a woman assists her elderly father.


After a few minutes of getting to know them, everything changes —  all because of a distraction from a mobile device. Computer wizardry brings the violent crash to life, with shocking results.

Shorter broadcast edits will appear on television and social media.

Credits

Client
Agency
Chief Creative Officer, Worldwide
Chief Creative Officer, New York
Executive Creative Director
Senior Creative Director
Senior Creative Director
CD/Art Director
CD/Copywriter
Director of Integrated Production
Group Executive Producer
Executive Producer
Music Producer
Senior Integrated Business Manager
Managing Director
Senior Account Director
Account Director
Account Manager
Account Executive
Production Company
Executive Producer
Producer
Director of Photography
Editorial
Editor
Assistant Editors
Executive Producer
Producer
Visual Effects
EP/Head of Production
Line Producer
VFX Supervisor
Pre Vis Artist
Color
Colorist
Music House
Executive Producer
Sound Design
Original music composed by Rob Simonsen
Sound
Sound Mixer
Motions Graphics and Titles

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