AgencyBBDO New York
SectorTechnology brands and Mobile phones
PSA shows the violent consequences of mobile device distractions while driving
Seventy percent of Americans admit to texting, emailing or even surfing the web while driving. It has deadly consequences and BBDO and AT&T want you to now this in a powerful video called "Close to Home."
The web film features six characters who go about their daily routine. A young boy rides through suburbia, a woman takes her daughter on an errand, a man buys a lotto ticket, and a woman assists her elderly father.
After a few minutes of getting to know them, everything changes — all because of a distraction from a mobile device. Computer wizardry brings the violent crash to life, with shocking results.
Shorter broadcast edits will appear on television and social media.