Association France Alzheimer 'they won't remember' by Saatchi & Saatchi Paris

Saatchi & Saatchi Paris has created a shocking new TV campaign to raise awareness of the work being done by Association France Alzheimer.

Elderly alzheimers sufferers are shown in common situations related to the disease. One woman is shown wandering the streets at night in her night clothes, a man is seen shouting at his grandchildren as he mistakes them for thieves and a woman goes to the toilet in the middle of a supermarket.

The strapline reads: "Fortunately. They won't remember."