Asos shows how fashion inspiration comes from everywhere

The online fashion retailer's global campaign taps into creativity around the world.

Fashion inspiration doesn’t have to only come from the pages of a magazine. 

Online fashion retailer Asos launched its international campaign "As Seen on Screen" to show how the next generation is inspired by everything around them. 

The spot transitions between the phones of influencers including musician Sasha Keable, philanthropist Eva Apio and activist Gabrielle Richardson, aka Frida Cash Flow, as they soak up creativity. The ad, directed by Ricky Saiz, mirrors the way fashion inspiration can flow from person to person. 

The influencers also submitted their own footage in more than 150 pieces of work that will run across social media.