ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

Marketing Society Awards for Excellence 2013
Marketing Society Awards for Excellence 2013

ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.

Each brand has been nominated for three awards at the must-attend, black-tie event, which is due to take place at the Hilton Hotel on London’s Park Lane on Monday 10 June.

The prestigious Long Term Marketing Excellence award will be competed for by John Lewis, Boots, Pepsi, The Fairtrade Foundation and British Gas.

Meanwhile, in the new Brand Activation category, added for 2013, controversial bookmaker Paddy Power will do battle with Just Eat, BMW Group, IBM and BT.

See the full shortlist below. For more information on how to book to attend the ceremony, visit


Customer Insight

Aimia/Nectar - Homebase: Analysis of customers share of wallet

Metro - Delivering record audience through applied insights

ODA - Delivering unprecedented travel behaviour change – London 2012

Thinkbox - A marketing problem with a research solution: ‘Screen Life: the view from the sofa’

Channel 4 – Paralympics ‘Meet the Superhumans’ – the campaign that shouldn’t have been


New Brand

Audi - Audi A1 Launch: small is good

Organic Milk Suppliers Co-operative - Wise Up: Creating a no-nonsense brand for organic milk

LOVEFiLM - Launching LOVEFiLM Instant

Tesco Blinkbox - Blinkbox to the rescue

Department of Health - Be clear on cancer


Brand Extension

Unilever - A healthier approach to brand extension

PHD - Success smells like a jacket potato

McLaren - From pit lanes to polished marble - how a reclusive race team took on the most desirable brands on the planet

British Gas - Attracting landlords

Mondelez - Choccy Philly? Don't be silly


Brand Revitalisation

Burton’s Biscuit Company - Wagon wheels brand revitalisation

Game Retail - GAME brand revitalisation

British Airways - How to aim for market leadership

Shell UK - Can an energy company be customer focused?

Kerry Foods - Brand revitalisation – Mattessons


Marketing Communication

Honda – Launching a car without a car, or, A journey into the great unknown

Nike - My time is now

ASOS - #BestNightEver – ASOS 2012 Christmas campaign

EDF Energy – Feel better energy

McDonald's - We all make the games


Marketing on a Shoestring

Rightmove - Marketing intelligence

Refuge - Speaking up to save lives: The Refuge #dontcoveritup campaign

Women's Aid - Blind eye

Kern & Sohn - The gnome experiment

Cancer Research UK – The answer is plain


Social Media Marketing

Wrigley - Now that's original

Absolute Radio - #nowplaying

KFC UK & Ireland - It doesn't count if

PepsiCo – Doritos Mariachi

ASOS - #BestNightEver – ASOS 2012 Christmas campaign


Mobile Marketing

Telefonica O2 UK - Priority moments - 2012 global mobile marketing campaign

Microsoft - Kinect Star Wars app

Domino's Pizza - Domigoals

OMD UK - McDonald's extended hours


Content Marketing

BT – 34th Floor

Telefonica - Problems to possibilities: how O2 Gurus turned great personal service into great content

PepsiCo – Doritos Mariachi

Johnson & Johnson - Quite a mouthful

ASOS - #BestNightEver – ASOS 2012 Christmas campaign


Brand Activation

Paddy Power - Brand activation

Just Eat - Don't cook Just Eat

BMW Group - The MINIstry of finance

IBM - IBM and Wimbledon: A 23 year partnership

BT – 34th Floor



BSkyB - Sky Bet successfully backs brand advertising and the punt pays off

LOVEFiLM - Launching LOVEFiLM Instant

Dixons Retail - Bringing multichannel to life at Dixons Retail

Just Eat - Don't cook Just Eat


Customer Relationship Marketing

Subway – Subcard CRM Programme 2012

British Gas - Inspiring customers to opt back in to marketing communications

East Coast - East Coast customer relationship marketing award entry

Notcutts Garden Centre Group - Sage: growing customer value


Employee Engagement

Midlands Co-operative Society - Mission firefly

Stephens Scown LLP - Employee engagement

Smith & Milton – Legal & General, every day matters

KFC UK & Ireland - Employee engagement

Standard Solutions - Making excellence a habit


Marketing Leadership

RSA - Raising the bar in marketing performance

SABMiller plc  - Building digital capability at SABMiller

Mars - Marketing at Mars: inspiring leadership

Heinz - Heinz marketing leadership - Inspiring and equipping marketing teams to drive innovation and growth


Cause Related Marketing

Tata Consultancy Services - TCS Amsterdam Marathon: running with business impact

BSkyB - Sky rainforest rescue

Gillette – Turning men into gentlemen

Sainsbury’s/Channel 4 – Winning for the Paralympics

Samsung - Samsung hope relay campaign


Global Marketing

Unilever - Inspiration from above: a fresh approach to a global product launch

Vodafone - Driving strategic vision and marketing efficiencies across 21 markets

Unilever - Invigorating a global brand by inspiring local market activations

HSBC Bank Plc - HSBC global connections

Accenture - High performance. Delivered


Not-For-Profit Marketing

The Peres Centre for Peace - Blood Relations – the Israeli-Palestinian mutual blood donation project

St John Ambulance - A killer truth with the power to save lives

The British Heart Foundation - The BHF. Hard, fast and effective

Department for Communities and Local Government - The power of a behavioural association

Channel 4 - Meet the superhumans


Long Term Marketing Excellence

John Lewis - Making the nation cry and buy

Boots UK - Championing the right to feel good

PepsiCo – Finding a way of triumph as a new sponsor

Fairtrade Foundation - Creating brands with purpose – the mainstreaming of Fairtrade

British Gas - Getting back to great and staying there


Business to Business Marketing

Google - When is a map more than a map?

Ocean Outdoor - Ocean: the art of outdoor

Aviva - Time for new thinking: ensuring survival after the death of commission

Thinkbox - B2B gets emotional: how it pays to think inside and outside the box

Lafarge - The supercretes


Financial Director’s Prize

Stephens Scown LLP - Employee engagement

Notcutts Garden Centre Group - Sage: growing customer value

Telefonica O2 UK - Priority moments

Ocean Outdoor - Ocean: The Art of Outdoor

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