Asda's Christmas ad highlights the big impact of small gestures.
The story follows Tilly as she spots the Northern Lights on a wintery walk with her family. Remembering the wise words of her grandad, she sets off to capture what she believes to be "the special Christmas magic in the sky", using only a jar and a rod (made from her grandad’s walking stick). Against all odds, Tilly manages to capture the aurora borealis, using its magic to get her village into the Christmas spirit. The spot ends as a Christmas tree appears out of nowhere – a nod to the ad’s location of Tyldesley, Wigan, where in 2016 residents dubbed the Christmas tree in their market square the worst in the country for its "dead-looking" appearance. The work was written by Neil Clarke, art directed by Jay Phillips and directed by Tom Green thorugh Stink.