Asda has gone uncharacteristically big with its Easter campaign this year, releasing an ad about a 30-foot-high chocolate hen.
VCCP created the spot, in which a CGI chicken struts around a car park before climbing atop an Asda and laying a giant chocolate egg – all while Tom Jones’ She’s A Lady plays. The ad claims Asda has 20 million [individual] eggs in stock. It first aired on 6 March on ITV during an episode of Doctor Thorne. The work was created by Elias Torres and Dan Glover-James, and directed by The Glue Society’s Gary Freedman through Independent.