Under Armour 'Rule Yourself' by Droga5

Ad for athletic wear company celebrates practice and self-discipline

Droga5 has created a short film for Under Armour that features NBA MVP Stephen Curry, Super Bowl champ Tom Brady, principal dancer Misty Copeland and golf champion Jordan Spieth.

With the help of some computer magic, the stars of the ad multiply on the screen. Each one is shown honing and perfecting his or her skill.

In the ad, Curry says, "This story captures the hard work that happens when no one is watching, and that’s the part of the game that has always kept me coming back for more."

The NBA MVP previously starred in a spot for the atheletic wear company this spring.

Credits

Creative Chairman
Chief Executive Officer
Chief Creative Officer
Creative Director
Copywriter
Art Director
Junior Art Director
Junior Art Director
Junior Copywriter
Chief Creation Officer
Head of Broadcast Production
Broadcast Producer
Associate Broadcast Producer
Global Chief Strategy Officer
Head of Strategy
Group Strategy Director
Senior Brand Strategist
Junior Strategist
Head of Communications Strategy
Communications Strategist
Group Account Director
Account Director
Account Manager
Associate Account Manager
Project Manager
Project Manager