Under Armour lifts off in tie-in with sci-fi film
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Advertiser
Under Armour -
Agency
Droga5 -
Sector
Media / Entertainment Brands, Film brands, Retail brands and Clothing stores -
Exposure
United States
Actor Matt Damon shows off his 2030 training routine for the athletic-wear company
Director Ridley Scott's new film "The Martian" opens this fall, based on the book by author Andrew Weir. Set in the year 2030, the story revolves around a marooned astronaut on Mars.
A new web film by Droga5, WME, 3AM and RSA Films ties in the movie with athletic brand Under Armour.
In the video "Leave Your Mark" (a play on the main character's name) actor Matt Damon is shown training on Earth for his mission to Mars.
At the end, a card says Under Armour is the "Official Training Partner of the Ares Program," a nod to the story's fictional space program.
