SectorFashion, Media / Entertainment Brands, Sport brands and Retail brands
Droga5 develops a new campaign for the athletic apparel brand featuring Misty Copland, Natasha Hastings and others.
To prove its athletic ambassadors are incomparable, Under Armour has paired each of them with a rapper or poet. In the five-part series titled "Unlike Any," the apparel brand tells the stories of ballerina Misty Copland, stuntwoman Jessie Graff, Harlem Run founder Alison Desir, sprinter Natasha Hastings and taekwando black belt Zoe Lanxin. Developed by Droga5, the unique juxtaposition of inspirational prose with sports creates poetry in motion aimed at women across the globe as the campaign is being released digitally. The company will release 350 pieces of additional content to round out the videos on social platforms this summer.